CASE STUDIES

A few case studies for you. If you would like some additional case studies, drop me an email.

ARPICOT LANE: AN UPSCALE BOUTIQUE FOR WOMEN
SOUP TO NUTS ENGAGEMENT WITH AN ENTHUSIASTIC CLIENT

We took Apricot Lane, CityCenter, City North from opening day to being in the top franchises in the country within a 5 month period... and we did it with mostly new media.

Advertising was done by one-to-one incentives, and customer word of mouth. We built more customers with a loyalty program, and help them spread the word with viral email campaigns. Utilizing the immediacy of the web, we offered daily specials, monthly specials and ran coinciding promotions with most of the major holidays.

We created a website, a direct mail campaign, an email campaign, in-store graphics, a personal incentive program, a viral incentive program and worked closely with charitable organizations in the City North area.

EXAMPLES: ONE / TWO / THREE / FOUR / FIVE / SIX

DIMENSIONAL SOFTWARE
SOFTWARE FOR VOLLEYBALL COACHES, SAN FRANCISCO, CA

I have worked with the folks at Dimensional Software for nearly a decade. I have created websites for them, direct mail pieces and all of their trade advertising. I do all advertising and promotional photography as well. The ads have huge draw in the Volleyball Magazines that they run in. Recently I redesigned their 1999 website. Close up of site. Visit Site

Some sample ads. One / Two / Three / Four

RHYTHM F/X (LOCAL CORPORATE ENTERTAINMENT BAND)
CHALLENGE: GET THEM INTO BETTER SEARCH RANKINGS IN ORDER TO GET MORE GIGS

We started with a redesign of their site to allow more text to be indexed. Careful page naming and SEO content writing delivered the goods. They now rank at the top 10 in all 5 major search terms they identified. Often they are the only 'band' to be found on the first page among all the heavy-hitters in the entertainment portals. Visit Site

THE OH! KITCHEN (BLOG FOR A HEALTHY LIFESTYLE CHEF)
CHALLENGE: CREATE A CUSTOM WORDPRESS SITE WITH BRANDED PRINTABLE RECIPES.

A ground up Wordpress theme was designed as well as the color pallet, logo and all graphics. We wanted a site that would let Kim show her world class, healthy lifestyle recipes to the world. Kim does all her own photography, and we helped get her started with the basics of lighting and composition. Visit Site

ENLIGHTENED IMAGES: GARY CRABBE PHOTOGRAPHY, CA
A CONSUMMATE LANDSCAPE PHOTOGRAPHER AND AUTHOR OF DOZENS OF BOOKS

Gary wanted a new site designed for him to administer. We did look and feel studies based on his work and the colors of the landscape. I designed his logo to feature a part of one of his most famous photographs, and we delivered a full fleshed out site to him.