Your genre → 5 channels → 30 subchannels → 30 doors

Step 1 — Your Genre
What do you photograph?

Your genre is the broad subject matter of your work — not a style or technique, but what appears in your images.

Examples: Food  ·  Landscape  ·  Tabletop / Still Life  ·  Portrait  ·  Architectural  ·  Lifestyle  ·  Automotive  ·  Fashion
Step 2 — Your Experience
Where are you in your career?

This calibrates the channels to what is realistically accessible for you right now.

Mapping your market
Identifying your channels...

Finding every industry that buys the kind of work you make.

Don Giannatti · Creative Mentor · The Map
Genre
Your Market Map.
5 Channels
30 Subchannels
30 doors into your market. Most photographers are knocking on one or two. Every subchannel below is a specific, targetable client who buys the kind of work you make.
Your Total Market Opportunity 5 Channels · 30 Subchannels · 30 Doors

Copy everything → paste into a doc to keep and act on